Ahead of the Umurima album launch concert, to unveil his 12- song debut album, afro beat and dance hall musician Martin Kasirye alias MC Tino has said that lack of financial investments in music is part of the main challenge he faces.

“Many Rwandans haven’t embraced, or tapped into the culture of long-term investments in artistry,” he said.

MC Tino said music requires financial investments and patience.

“You find that most managers will invest only Rwf1 million in an artist, then want returns in the next three months, which isn’t right,” he said.

The artist said today, an artist requires to invest in brand marketing, quality video and audio production in order compete in the local and international music scene.

The Umurima album launch concert is set for December 8, at Wakanda Club in Kigali, and will see the 30-year-old musician perform live.

It will mark the official launch of his solo career, following his recent split from TBB, an afro beat group formed in 2016.

The musician, who also doubles as an events’ MC and media personality has released songs like Mula, Njyewe Nawe, Medication, Umurima among others off his new album. He has previously worked with local artistes like Safi Madiba, Gabiri Guitar, Uncle Austin, Toni, Aime Bluestone, and Siti True, and Jamaican reggae artiste Javada.

“I am working on being among the artistes who fly the Rwandan flag high,” said MC Tino